Polling For Dollars
Posted by ginnypub on April 4, 2009
I guess it all depends on what the meaning of “is”, is.
As President Barack Obama works to sell the American people on a sweeping agenda of domestic spending and policy changes, he’s relying on three men who have gone through neither Senate confirmation nor cable news spin cycles.
Data from pollsters Joel Benenson and Paul Harstad has become increasingly important to shaping the White House’s message as the crucial battle over the president’s budget intensifies.
Elements of Obama’s approach bear the hallmarks of message testing, like the introduction of the words “recovery” and “reinvestment” to rebrand the “stimulus” package, and aides said the polling has focused almost entirely on selling policy, not on measuring the president’s personal appeal.
A source familiar with the data said a central insight of more recent polling had been that Americans see no distinction between the budget and the popular spending measures that preceded it, and that the key to selling the budget has been to portray it as part of the “recovery” measures.
Uh oh! It looks like Americans are understanding the “distinction” between “I$” and “is“.
Presidential Approval Index +3
Strongly Approve 35%
Strongly Disapprove 32%
Total Approve 56%
Total Disapprove 44%
Presidential Approval Index +28
Strongly Approve 44%
Strongly Disapprove 16%
Total Approve 65%
Total Disapprove 30%
I wonder if the president’s European Bash America Tour is a contributing factor?